How does a company or an industry face up to the digital disruption? Will Page's answer is that it has to recognise what is going on, take a leap of faith, discard the old model and go with something new. He knows a thing or two about this because he was the Chief Economist at Spotify, a company that has completely transformed the music industry through streaming.
This change did not come easily and the music industry had to be dragged kicking and screaming to embrace streaming. Page argues that all companies need to learn the lessons from the music industry and think of how they are going to swing for something new.