Digital transformation is a recurring theme in business cases, corporate bedrooms, and flip charts in consulting companies. Is there any hope for industries such as newspapers and higher education in the face of disruptions from companies such as Google, Facebook, the Khan Academy and Udemy? What explains the continued success of the New York Times and the Economist when so many other newspapers and magazines continue to lose market share and money?
Bharat Anand argues that many people focus too much on product and not enough on the connections between users, products and functions. At best, this means leaving money on the table. At worst, it means your company no longer has a place at the table.
The book the Content Trap looks at all this and more. This episode will look at why bundling works for suppliers and consumers, something I am painfully beginning to understand as I look at the number of streaming services I am paying for.